Brown Forman | 2026 Holiday Portfolio

This holiday campaign was designed as a flexible, system-first creative platform that seamlessly scales across in-store, digital, and experiential touchpoints. Inspired by the structure of advent calendars, the visual language is built on a modular grid allowing individual panels to shift, swap, and recombine while maintaining a cohesive brand story across multiple spirits and cocktail recipes. The design leans into a refined sense of holiday nostalgia, anchored by a controlled color palette rooted in classic seasonal tones. Flat, graphic iconography draws from familiar festive cues (citrus slices, ribbons, ornaments, and glassware) evoking the charm of vintage wrapping paper while keeping the overall execution modern and elevated. The result is a campaign that feels both festive, giftable and collectible, and designed to capture attention at shelf while inviting discovery throughout the season.

Concept Development | Art Direction | Final Design Execution