I Wish | Pepsi Mini x Shaq — MaKenna McCants

I Wish | Pepsi Mini x Shaq

Pepsi has teamed with basketball icon Shaquille O’Neal for a new commercial that draws inspiration from the ’90s. “I Wish,” is soundtracked by a remix of Skee-Lo’s 1995 hit of the same name and comically portrays the inconveniences O’Neal has faced as a person standing over seven feet tall. The campaign promotes Pepsi Mini Cans as an extension of the brand’s 125th-anniversary.

Hand Lettering | Concept Exploration | Final Design Execution

The client sought a bold, modern interpretation of graffiti that avoided overly grungy elements while maintaining a dynamic, street-inspired energy. The final concept was an intro card featuring graffiti-style text that balances edgy flair with a clean and polished aesthetic.

From Belgium | 2024 Godiva Holiday Campaign

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