Jack Daniel’s | 2026 Holiday Campaign
Holiday Mode: Unwrapped invites consumers to peel back the season and discover a richer way to celebrate with Jack Daniel’s. Built around the visual metaphor of unwrapping, the campaign blends tactile design, bold typography, and warm, festive cues to elevate everyday retail into a giftable experience. The design balances the brand’s heritage edge with a more elevated, aesthetic by using layered textures, dimensional reveals, and warm seasonal tones to stand out in a crowded retail environment. The 360° holiday retail program spans in-store displays, case stackers, tear pads, and cocktail-driven POS—turning whiskey into the centerpiece of holiday hosting.
AI Renderings
AI played a key role in the visualization process. I used AI-generated renders to prototype retail displays and plus ups, explore multiple creative directions, and place designs within photorealistic store environments. This allowed for rapid iteration and more dynamic client presentations
