Smirnoff | Summer Campaign

Concept Development | Illustration

For Smirnoff’s summer in-store campaign, we designed a series of vibrant, regionally inspired displays that brought the essence of summer to life. Each of the three displays captured the unique spirit of a different area—East Coast, Midwest, and West Coast—while maintaining a cohesive visual identity. The East Coast display evoked the charm of Jersey and Maryland shorelines with rolling sand dunes, a lighthouse, and a buoy. The Midwest display embraced the region’s lush forests, featuring towering pine trees, rugged mountains, and stacked logs. The West Coast display channeled the coastal mountain landscape with a scenic beach, a palm tree, and playful sand buckets. Together, these immersive displays transformed the retail space into a cross-country summer adventure, perfectly aligning with Smirnoff’s fun and refreshing brand spirit.