Buffalo Pepsi | Pepsi x Josh Allen — MaKenna McCants

Buffalo Pepsi | Pepsi x Josh Allen

Unbox the ultimate game-day experience with Pepsi’s exclusive Josh Allen influencer kit! This limited-edition box delivers everything needed to mix up a bold new cocktail—Pepsi with a kick of buffalo sauce. A little weird, a lot of fun, and guaranteed to bring the heat to every sip!

Concept Development | Packaging Design | Brand Alignment

The influencer box effectively showcased Pepsi’s refreshed brand identity–color palette, typography, and graphic style, while aligning with the campaign. The clean, bold design resonated with influencers, creating a memorable unboxing moment and delivering a fun and accessible cocktail-making experience.

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