Concept | Layout Development | Art Direction | Photoshoot and 3D Direction

I aimed to create a warm and inviting visual that highlighted both the packaging and chocolates. I sketched a concept featuring layered paper-cut-style hearts to add depth and dimension. To enhance the sense of indulgence and variety, while also nodding to the brand’s magical appeal, I incorporated floating chocolates around the structure. Once the concept was approved, I collaborated closely with our 3D team and photographers, overseeing the development of the final visual and its variations.