Godiva | 2022 Valentine’s Day

The visuals feature a pink still-life of podiums and heart structures that create a playful scene highlighting the packaging and the decadent chocolate pieces. The tagline "For Any Love, Gift Godiva" speaks to inclusivity in love and gifting, while "That's the Wonder of Godiva" reinforces the brand’s premium and magical appeal—perfectly encapsulating the spirit of Valentine's Day.


Concept | Layout Development | Art Direction | Photoshoot and 3D Direction

I aimed to create a warm and inviting visual that highlighted both the packaging and chocolates. I sketched a concept featuring layered paper-cut-style hearts to add depth and dimension. To enhance the sense of indulgence and variety, while also nodding to the brand’s magical appeal, I incorporated floating chocolates around the structure. Once the concept was approved, I collaborated closely with our 3D team and photographers, overseeing the development of the final visual and its variations.

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