Colachup | Pepsi Case Study

Hot dogs and soda are such an iconic duo that their perfect pairing often flies under the radar—but not this summer! Pepsi is making sure everyone takes notice by proving once and for all that cola is a hot dog’s true soulmate. In a bold (and seriously delicious) move, the brand teamed up with Culinary Institute of America Consulting to create Colachup—a Pepsi-infused ketchup that takes this classic combo to the next level.