MaKenna McCants
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Qualia

Packaging, Web Design

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Qualia

What does Qualia mean? Qualia are the feelings you have caused by some sort of external stimulus. It is a completely personal experience. For Qualia hair products, it  is how someone experiences their curls and how they feel after using Qualia products. 

Qualia is a hair product line that caters to the curliest hair types. It  focuses on 3B, 3C, 4B,  and 4C curl types. To help the user who is unfamiliar with the curl chart numbers, each line was designed to showcase the different curls on the outside of the bottle. The products are split into four groups that are made from fermented foods and vitamins that are essential for each hair type. The lines include carrot, avocado, grapefruit, and pineapple. 

 

Senior Thesis, Tyler School of Art

Art Direction by Paul Kepple

Photography by Dan Krantman

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