MaKenna McCants
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Qualia

Packaging, Web Design

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Qualia

What does Qualia (kwɑːliə) mean? Qualia are defined as individual instances of a subjective, conscious experience. It is a completely personal phenomena. For Qualia hair products, it is how someone experiences their curls and how they feel after using the product. 

Qualia is a hair product line that caters to the curliest hair types, 3B, 3C, 4B,  and 4C. The products are split into four lines that are made from fermented foods and vitamins that are essential for each hair type such as carrot, avocado, grapefruit, and pineapple. The design on the bottles of each line were made to showcase the different curl pattern that is unique to that hair type. All ingredients are 100% organic, cruelty free, sulfate free, and silicon free. 

 

Senior Thesis, Tyler School of Art

Art Direction by Paul Kepple

Photography by Dan Krantman

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