MaKenna McCants
typemock.jpg

Type Poster Series

Print Design

typemock.jpg
 

Futura Poster Series

This is a 3 poster collection for the typeface Futura. Designed by Paul Renner in 1927, this typeface is distinctive for its geometric shapes and its near-even stroke weight and long ascenders.

To mirror these qualities I used the shapes the typeface is based on — triangles, squares, and circles to create movement in each composition and used thick lines to reflect its long ascenders. I looked towards fashion of the 1920’s and chose a muted color palette as a callback to the year the typeface was created.

 

Student work, Tyler School of Art

Art Director: Maria Francheska Guerrero

 
type2mock.jpg
type3.jpg
type1mock.jpg