Jade Hotel

Jade Hotel is a mediterranean holistic wellness hotel. The brand identity exudes a sense of refined serenity, rooted in timeless elegance and mindful luxury.

I drew inspiration from the natural beauty and cultural richness of Santorini, Greece. The design blends modern minimalism with subtle nods to ancient motifs. I selected a typeface that feels delicate yet full of character, and to create something ownable to the brand, I extracted the letter “A” to form a pattern reminiscent of traditional Greek tilework. The simple blue and cream color palette evokes a restorative, calming feel that captures the essence of the island.